The Elements of Typographic Style
Robert Bringhurst | 1996-12-01 00:00:00 | Hartley & Marks | 352 | Graphic Design
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or anyone working with the printed page using digital or traditional methods.
This lovely, well-written book is concerned foremost with creating beautiful typography and is essential for professionals who regularly work with typographic designs. Author Robert Bringhurst writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks. The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.
The last section of the book classifies and displays many type families, offers a glossary of typography terms, and lists type designers and type foundries. The book briefly mentions digital typography, but otherwise ignores it, focusing instead on general typography and page- and type-design issues. Its examples include text in a variety of languages--including English, Russian, German, and Greek--which is particularly helpful if your work has a multinational focus.
Great piece of work. Pleasant to read through and excelent in form and its content.
I've searched for this book after seeing it in person at my colleague. Description of the item at Amazon was exact and accurate.
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I received my book right on time! It was in great condition, a lot better than I expected. (:
An incredibly comprehensive journey through the art and science of typography. Written with a poetic edge, the book is a romantic embrace of the world of 'type'. The text often borders on grandiloquence, sometimes resulting in a loss of clarity, but the practical applications, and the author's overriding passion for the subject, justify this book's reputation as a classic of the field. This is not a a book for the professional alone, it is a romance on typography to be read for anybody who wants to enrich his/her reading experience. It reveals how much beauty a well designed book can offer. This is a must-have book for anyone that wants to know the rules of using the printed word correctly.
Subtlety, elegance, simplicity. As someone once said: "Its simple to make something difficult, but difficult to make something simple." This expression holds true for this book. This book is not for the faint of heart; it is dense with typographic information spanning a wide breadth from history to art, and theory to practice. This book is one of the few texts on typography that I flip back to when something I've typeset is bothering me. As a reference text, I have yet to see one that is quite so useful.
This is not a a book for the professional alone, it is a romance on typography to be read for anybody who wants to enrich his,her reading experience. It reveals how much beauty a well designed book can offer. It unveils the most intimate secrets and relationships between characters and pure space. It is surely Mr. Bringhurst love for life, wisdom and devotion to beauty. A must to anybody who works with design and communication.
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